10 Great Reasons … The 989 Nothing But Hits Sales Team is giving you 10 GREAT reasons to advertise with us!
- Radio targets
- Radio – anywhere, anytime
- Radio builds top-of-mind awareness
- Radio is the pulse of the community
- Radio has promotion power
- Radio messages stand alone
- Radio is cost efficient
- Radio is personal
- Radio is fast and flexible
- Radio engages the imagination
Have a listen to what our advertisers are saying!
Contact 989 Nothing But Hits Sales Team
XFM has listeners from all age groups, with a primary target demographic of adults 35 to 54. We provide service to Antigonish, Pictou, Guysborough, Inverness, Richmond and Pictou Counties in Northeastern Nova Scotia, and also reach Eastern Prince Edward Island with a potential audience of more than 90,000 adults 18+. We broadcast in FM stereo on a frequency of 98.9 from Antigonish and 102.5 from Inverness and Pleasant Bay.
Our market area includes over 5,000 students who attend St. Francis Xavier University in Antigonish. Our studios and broadcast facilities are located in Antigonish Town and County. 989 XFM has mobile facilities to provide news and community services throughout the coverage area. Emergency power generators located at the studio and main transmitter site ensure 24-hour service, especially in the event of an emergency.
989 XFM programming features “Nothing But Hits” from the 60s, 70s, 80s and 90s. Reflecting the strong Celtic component in our coverage area, we include the traditional Scottish and Irish music of Atlantic Canada Sunday nights at 7 p.m. on Cape Breton Fiddles.
Regular newscasts and sportscasts are broadcast on the hour, as well as 6:30 a.m., 7:30 a.m. and 8:30 a.m. Monday to Friday with three major information packages per day, with particular emphasis on local news and sports, at 8 a.m., noon and 5 p.m. As well, studio produced Inside Sports airs Sundays from 6 to 7 p.m. and features local, regional, intercollegiate and national sports news, interviews and more.
Frequently asked questions
Have a question for our advertising department? Contact us today!
Why advertise on the radio?
Studies are showing that Canadians are increasingly turning to radio and online sources of news and information while relying less on daily newspaper and television. As well, in comparison to other media, radio is a cost-effective way to reach customers and to motivate them to act. With radio, you can reach potential customers at home, at work and in their vehicles. Radio allows you and your business to become well positioned in the mind of potential customers. With radio, you and your product can be top of mind when a consumer decides to buy.
Why should I use radio instead of internet advertising?
The radio-internet combination is powerful! Radio can be used to communicate product advantages while the Internet provides an area for consumers to check our product specifics and other detailed information. Radio has been proved to create awareness and drive consumers to web sites.
Why advertise locally when you can listen to any radio station online?
A 2010 Foundation Research study showed that simultaneous usage of radio and Internet is high. Just over 31% of Canadian adults listen to radio while online, and this number grows to 38% when combined with radio station streaming. As well, radio and Internet usage throughout the day complement each other. Radio is stronger in the morning when consumers need news, weather and other information while the Internet peaks in the evenings.
How do social networks like Facebook impact local radio?
The Alan Burns and Associates study of over 2,000 radio listeners between the ages of 15 and 54 discovered that 71% of listeners who join Facebook pages are more likely to be heavy radio users. The study also indicated that those that listened at work are 50% more likely to be heavy radio listeners. Another interesting finding is that 54% of at-work music listeners say that their usual source of music at work is radio.